A food services company had the opportunity to purchase a trademark that was an integral part of their business. They had previously negotiated a license for this asset but outright ownership would give them full control of the brand, and enable them to chart the course for their future use of it. However, brands are typically considered intangible assets and as such it's difficult to evaluate and leverage their true value.


Roynat worked with the company's exceptional management team, weighing their track record as well as the value of their future plans, to create high level of financing for the purchase of an intangible asset.

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